[ Case study · 2026 ]
Fusion. A new home for sports and drinks.
Web page for a sports and cocktails concept built to reimagine what a modern sports bar can feel like.
- Client
- Fusion
- Year
- 2026
- Services
- Web design
[ The brief ]
A bar concept that doesn't read like a bar website.
Fusion came to us with a sharp idea: bring high-end cocktail craft into a sports-bar atmosphere, and design a website that signals neither cliché.
We lived in the brand's foundations for a few weeks, and built a website that frames the offering across drinks, events, and the ongoing programme of fixtures and meet-ups.
[ The system ]
One identity, two energies.
The system splits the visual world cleanly between the precision of cocktail craft and the noise of game day. Both lean on a common type and grid, but one runs editorial and contained while the other runs broad and bold.
[ Mobile views ]
Designed for the phone first.
The mobile experience leads. Sections are paced to be tapped through, with hero photography that fills the screen and meta held in compact uppercase rows.
[ Programme ]
Built to host the calendar.
The website centres on an evolving calendar of events: live fixtures, DJ nights, and seasonal launches. Motion is restrained but ever-present, and information density is intentionally high to emulate the vibe.
[ Studio shot ]
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